PENNSLYLVANIA – Twitter scroll its first television advertising campaign during the Nascar race. This step is a microblogging site that attempts to broaden its appeal in the United States.
Seven ads displayed within 15 seconds during the race at Pocono 400 Pennslylvania. Twitter highlights the course of the race in a different way. Where Brad Keselowski post a photo of the rear wheel through iPhonenya and make the tagline “See what he sees.” As reported by the Telegraph, Tuesday (12/06/2012)
All advertising for the event can be accessed at twitter.com Nascar? NASCAR. through hastag the number of tweets and other materials can be easily searched to find information related to the course of the race.
Commentators said the campaign was intended to demonstrate to the novice user how hastags work and encourage them to look at the website and showed how Twitter to promote the brand.
“Over the weekend – especially during the race – an interesting Tweets brings you closer to all the action going on around the track, from garage start to finish,” wrote Omid Ashtari.