In the world of affiliate marketing, it's essential to understand how to optimise your website for the search engines. If you type in the phrase that you think your site should be ranking on, but you don't see it on the list, then this isn't just because you didn't get lucky. It's because the sites that are being shown have worked both on their sites and off their sites to ensure that their site is being displayed to web searchers. By doing this, they are securing a healthy stream of relevant traffic to their site.
By applying the techniques and attending to the areas that I'm going to share with you now, you'll increase your chances of Google displaying your site to people who are looking for the affiliate marketing products that your site is selling.
Use your page's meta tags. Just as web content provides information for your human visitors to read and understand more about what you offer, meta tags provide information to the search engines. These tags should be used to inform the search engines what your site is about, so that they can index your site correctly and therefore display it in their listings.
Title tag. This is the first piece of information that the search engines will come to. Add your keyword to it and the name of your site. It will be what is displayed in the search engines as a link for people to click on. You might want to check out what other sites use to sell their affiliate marketing products for ideas.
Meta description tag. To get the best from this keyword opportunity, use the first 160 characters to explain what a visitor can gain from visiting your site. This information is displayed on the search engine results page directly beneath the information on the title tag. Ideally you will add a call to action for the visitor to enter your site.
Headline tags. These tags can give your site a step up for improved performance, so be sure to make use of them. They can be used on your page by adding the H1, H2, etc tag to any titles and subtitles that you have used in your web content.
Provide links to other internal site pages. By adding links through to your other pages from your home page, you'll help the search engines to discover the other pages on your site. This is necessary for your pages to be categorised properly in the search engine's indexes.
Images and alt text. Search engines cannot read images, but they can read the alt text tag that describes your images. Be sure to save one image per page with the keyword as the name. If you are involved in the dog training niche of affiliate marketing and your keyword is dog training – then you would save the image file title as dogtraining.jpg. In this case, you would add the words “dog training” without the quote marks to the alt text field for the image.
Body web content. Search engines will be looking at your body copy for answers with regards as to where to index your web site, so help them out. You can do this by adding the main keyword once per 100 words. Also add related keywords within the body, ensuring that the copy still reads naturally for your human visitors.
If you're new to search engine optimisation, then you might want to hire an expert to explain to you all the factors involved. SEO can initially be a little confusing and difficult to understand, but by taking the time and effort to optimise your page well, you will gain in both visitor numbers and profits in your affiliate marketing business.
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